SIJHL
A new look for the Superior International Junior Hockey League to celebrate its 20th season.
The historic SIJHL logo has been replaced by a more modern emblem.
Commissioner Darrin Nicholas says the original look has served them well through the design’s inception but the Board of Governors felt the league has amassed a pretty impressive stable of graphic artists associated to the local game to make a change.
The final designs, submitted by Steve Cramsie who does some graphic work for the Wisconsin Lumberjacks, incorporates a clean, modern shield look, bisected by the league acronym “SIJHL” with images representing the Canadian and US flags above and below respectively.
Another has the 20 years front and centre in the logo.
Nicholas says league officials were astounded by the response with many teams submitting multiple concepts for consideration.
“With the breadth of concepts submitted, it really covered the whole spectrum. What emerged was a consensus on a design we felt would pay homage to our past but also properly represent our league as we head into our third decade.”
He adds, “We think Steve scored a hat trick with this final design, which preserves the history of our league, captures where we are right now and gives us branding that will accurately represent our league and what it stands for into the future.”
SIJHL
