The group representing Ontario’s colleges wants more aboriginals to go to college, so it’s launching a multimedia ad campaign to get them there.
The $400,000 advertising campaign called “Break Your Own Trail” encourages Aboriginal Peoples to get a college certificate or diploma.
Colleges Ontario’s print, radio, online and poster campaign will run this month and next month and in the fall.
Training, Colleges and Universities Minister John Milloy says
aboriginals are under-represented at the college level and it’s a key priority for the government to reach out to them.
According to the 2006 census, 26% of aboriginal
population had obtained a college credential.